Experienced perspective for
better commerce decisions.

Subscribe & Save should be managed as a retention portfolio—not a blanket discount program. The executive question is whether each enrolled SKU creates profitable, durable demand after discounts, fees, media, fulfillment, and cancellations.

Selling on Amazon, Walmart Marketplace, and your own DTC website should create more opportunities—not more complexity. Yet for many brands, expanding into multiple channels introduces operational challenges that quietly erode profitability. As brands mature, the conversation naturally shifts from “How do we sell on more channels?” to “How do we operate all of our channels […]

How Sporting Goods, Outdoor, and Apparel Brands Can Turn Seasonal Momentum Into Holiday eCommerce Growth For sporting goods, outdoor, and apparel brands, the end of peak summer season can feel like a natural slowdown. Golf, fishing, boating, biking, camping, and other warm-weather categories may be approaching the end of their strongest demand window. Retailers are […]

The Fourth of July is synonymous with backyard barbecues, fireworks, and summer celebrations—but for e-commerce brands, it represents something much bigger. It serves as a mid-year stress test for your operations. While Black Friday and Cyber Monday dominate conversations around holiday preparedness, Independence Day exposes many of the same operational challenges on a smaller scale. […]

How to Align Amazon, Walmart, and DTC in Second Half of 2026 As consumer shopping behavior continues to evolve, CPG brands can no longer afford to manage Amazon, Walmart, and direct-to-consumer (DTC) channels in isolation. In 2026, marketplace leaders face a new reality: customers expect a seamless brand experience regardless of where they shop, while […]

How Brands Should Prepare Now for Amazon Prime Days Amazon Prime Days are coming up June 23–26, and for brands selling on Seller Central or Vendor Central, preparation has occurred, but a final review needs to happen now prior to implementation. Prime Days can be a major growth opportunity, but success is not simply about […]

Recent headlines have raised an important question for luxury and prestige brands: Saks distancing itself from Amazon Estee Lauder taking legal action against Walmart over unauthorized sales Is this the beginning of a broader separation between high-end luxury and major marketplaces? At first glance, it appears to signal fracture. In reality, it signals recalibration. The […]

If you can’t confidently check these off, Amazon is a risk – not a growth engine. 1. Promotions & Profitability Control Do we have clear breakeven math for every deal, coupon, and discount? Are promotions paired with Sponsored Ads, not run in isolation? Do we understand visibility-based fees vs. performance-based fees – and when each […]

The holiday season represents the year’s largest shopping period and most competitive landscape. Success requires preparation, visibility, and flawless execution whether preparing for Black Friday, Cyber Monday, or sustained gifting demand. 1. Confirm Your Inventory Position Verify current stock levels match forecasted sales. Review how recent events like Prime Big Deal Days and Walmart Deal […]

Amazon Q4 Inventory Planning: How to Maximize Sales and Manage Rising Storage Fees As the holiday season approaches, Q4 planning becomes a top priority for Amazon sellers. With major shopping events like Black Friday and Cyber Monday driving massive sales spikes, your Q4 strategy can make or break your end-of-year results. But with increased demand […]

Amazon is making a major shift in how Prime benefits are shared, and the update takes effect October 1, 2025. For millions of Prime users, and the sellers who rely on them, this could reshape shopping behavior on the platform. What’s Changing 1. End of Prime Invitee Sharing – Amazon will discontinue the Prime Invitee […]

Amazon is launching a new pilot called Virtual Multipacks (VMP) which will change how FBA brand-owners can offer multi-unit versions of their products without the logistical overhead of physical bundling. What Is the Virtual Multipacks Pilot? Virtual Multipacks allow Amazon to combine multiple units of a single-unit FBA ASIN into a multipack variant (2-pack, 3-pack, […]

Now in effect, Amazon quietly rolled out a simplified feedback experience for customers to rate sellers, and the changes could have both positive and negative implications for your business. What’s Changing Star-Only Ratings – Customers can now leave a 1-5 star rating without written feedback. Mandatory Reason for Low Ratings – For ratings below four […]

Amazon has long been at the forefront of technological innovation, but 2025 marks a pivotal moment in the company’s journey to infuse artificial intelligence across every corner of its business. “AI Will Change Every Customer Experience” Amazon President and CEO Andy Jassy emphasized: “Our conviction that AI will change every customer experience is starting to […]

The eCommerce landscape is shifting – and Amazon’s latest quarterly report proves it. Despite macro-economic headwinds and evolving consumer behaviors, Amazon continues to lead through transformation. Let’s break down the key takeaways. 1. Consumer Spending: Value is King Amazon reported a 13% year-over-year sales increase, reaching $167.7 billion in Q2. Yet the stock took a […]