Marketplace Leadership
Amazon, Walmart, operating-model, and partner decisions tied to the brand's larger commercial goals.
FOUNDER & CEO
Julie Atkins-Wangen
Marketplace operator and trusted advisor.
More than 15 years helping specialty, high-growth, and Fortune 500 brands connect marketplace execution to revenue, margin, brand equity, and long-term growth.
EXPERIENCE WITH PERSPECTIVE
Senior judgment grounded in execution.
Julie founded Gold Compass Commerce to give brands direct access to experienced marketplace leadership without the layers common in larger agency models. She has advised companies ranging from growing specialty brands to global organizations.
Her work spans marketplace strategy, Amazon and Walmart, retail media, content and conversion, inventory, pricing, profitability, and cross-functional operating models. She is known for connecting tactical decisions to the wider brand and business.
Julie works directly with founders, CMOs, CROs, and e-commerce leaders who need clear choices, candid counsel, and a partner capable of carrying strategy into execution.
Profitable Growth
Revenue choices evaluated alongside media, fees, inventory, pricing, margin, and long-term brand value.
Executive Partnership
Direct, senior collaboration designed to create clarity, accountability, and measurable progress.
COMPLIMENTARY CONSULTATION
Bring us the question
that matters most.
Meet directly with senior leadership to discuss your marketplace priorities, challenges, and goals—and identify the clearest path forward.
Schedule a Complimentary Consultation ↗